My journey began when I was still a child. Every day, I loved drawing TV characters like Tom & Jerry with my dad. Whenever I finished a drawing, I felt like something was missing. I realized I was missing original concepts and stories. That’s why today I enjoy being involved in the whole process: ideas, storytelling, planning, strategy, art direction and content tactics.
I currently work as Content & Influence Strategist to lead the creative narrative and creator partnerships for Spaten and Stella Artois (Ambev's premium beer portfolio) and Zé Delivery (Ambev's delivery app). My primary focus is bridging the gap between brand relevance and cultural conversations by defining content playbooks, identifying trends within brands' communication territories, and curating the most strategic influencer squads to drive engagement and brand awareness.
In my free time, inspired by everyday life, I started building strategies for myself and creating content about art, creative processes and (re)designs.
_
EXPERIENCE
/BRMEDIA
Senior Content & Influence Strategist | nov 25 - currently
/SPARK
Senior Content Strategist | may 24 - nov 25
Content Strategist | apr 23 - may 24
/TASTEMAKERS
Junior Content Strategist | jul 21 - mar 23
Content Strategy Intern | feb 21 - jul 21
X
Available for chats and collabs. Hit me up!
contato@victormusso.com
@victormusso