My journey began when I was still a child. Every day, I loved drawing TV characters like Tom & Jerry with my dad. Whenever I finished a drawing, I felt like something was missing. I realized I was missing original concepts and stories. That’s why today I enjoy being involved in the whole process: ideas, storytelling, planning, strategy and content tactics.
I currently work in the strategic competition department at Spark and as a senior content strategist, I have experience developing influencer-centric campaigns, coordinating cross-functional teams (such as creator curation, sales operations, and production) to align the best strategy within budget. I also analyze trends in the influencer and brand landscape, design presentations, and craft compelling storytelling to sell each idea in the most effective way.
The dynamic nature of the role allows me to interact with all parts of the industry, crafting campaigns for brands like Duracell, Warner Bros, Febraban, Amazon, TikTok, Itaú, Drogasil, Whirlpool, and many others.
In my free time, inspired by everyday life, I started building strategies for myself and creating content about art, creative processes and (re)designs.
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EXPERIENCE
/SPARK
Senior Content Strategist | may 24 - currently
Content Strategist | apr 23 - may 24
/TASTEMAKERS
Junior Content Strategist | jul 21 - mar 23
Content Strategy Intern | feb 21 - jul 21
Available for chats and collabs. Hit me up!
contato@victormusso.com
@victormusso